Success Story

2 Crows Brewing Co.

 

Downtown Halifax has never had a shortage of watering holes, but with an evolving and expanding city comes different and more refined tastes. 2 Crows Brewing Co. is a microbrewery and tap house on Brunswick St, and they are bringing an absolutely fantastic product to market. The brain child of Mark Huizink, Kelly Huizink and Jeremy Taylor, this place is going to make some noise and gain some fans in the beer industry in short order. 

When 2 Crows approached us to do their signage, we were excited…first and foremost because they are friends…but also because we love good beer. Their space is in Downtown Halifax, which can bring challenges from a signage standpoint, but we worked together to come up with a sign package that drew attention from the moment we put it on the wall. Their building is identified from the outside by a stunning set of halo-lit channel letters containing their very cool logo in the middle. Side note: their name comes from a nursery rhyme – “One crow sorrow, two crows joy”. 

Next step was to identify their new wheels – we applied a partial vinyl wrap to their sprinter van. Check out this time lapse video of the install! 

Their beer is going to be served in a number of bars and pubs around the region…as such, they needed custom tap handles to let thirsty patrons know that 2 Crows is on tap. Now…we love a challenge, and we don’t deal with branding beer tap handles every day. After some consultation, this is the product we came up with. Simple, tasteful, delicious. 

2 Crows is opening on Saturday, January 28th.  Drop by to see Mark, Kelly and Jeremy and take a big sip of their signage on the way in.