Lawtons Drugs has been a go-to drug store for Atlantic Canadians for over 100 years. During this time they’ve evolved from a pharmacy alone to a one-stop-shop for many consumer products. Whether your needs are health, beauty, giftware, or just a few snacks to watch the game, Lawtons has always been there. Each of the 78 locations offer products and services that help their customers live healthy, productive lives.
Lawtons has a very strong and recognizable brand; their signature orange color is easily identifiable for their customers. We jumped at the opportunity to help them bring their brand to life at their new location in Regent Mall in Fredericton, NB. Whereas this store is located inside the mall, the idea was to brand from both the inside and the outside and to bring a few new concepts to their existing branding package.
The exterior signage consists of two sets of Channel Letters: the first is a brilliant white set for Lawtons Drugs, and the second is a red set for the Medical Clinic. The highlight of this package is found inside the mall; we fabricated 10 custom panel signs with inlaid LED illuminated floral designs which we installed around the storefront perimeter. Over top of these you will find 2 sets of custom low-profile LED illuminated letters, one running vertically and one horizontally.
Lawtons Fredericton Regent Mall opened in December 2016, next time you’re in the Capital Region take a walk through and visit Atlantic Canada’s #1 provider of prescription, pharmacy, and health & wellness services.